In this deep-dive interview, humble beverage investor and former packaging exec Michael Zuckerman unpacks the behind-the-scenes journey of launching iconic drinks, selling a multi-generational business, and betting on the future with Tatsu Tea.
From supply chain strategy and sustainable packaging to sober-curious trends and launching alcohol-infused Gatorade, this episode is packed with insight, humor, and honest founder advice.

00:19 - Meet Michael Zuckerman!
00:36 - What is Tatsu Tea?
01:15 - Growing An Empire
04:21 - Selling A Family Business
09:19 - BodyArmor Origin Story!
17:55 - Trends For 2025!
22:52 - Final Advice, All Bottled Up!

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