When you’re working on a product, an important part of the process is to understand how your customers use it. This helps drive improvements. Avni Patel, CEO and Founder of Poppy explained the role of consumer psychology in analyzing products. Avni also explained the process of launching a tech startup as a solo founder. We talked about how she built and launched the first version without having a background in software development and programming. Avni explained her experience at YC and how she handled rejection the first time she applied.