This episode explores the concept of portals and how they can be used to better begin most all experiences. It discusses how portals act as transitions, shift mindsets, and create anticipation.

THE IDEA

A portal is a special type of transition that can create a positive anticipation of the event to come, facilitate the correct mindset shift, and complete the narrative metaphor of going somewhere new or magical.

If it's a good portal, when a person goes through it, they will feel properly transitioned and fully ready for whatever is about to happen. Portals can also create reflection on what has just occurred.

THE APPLICATIONS

+ The themed lines to a Disneyland Ride

+ Rituals before a sporting event

+ Narrative intros that ease into a topic  

+ The skydive beginning of Fortnite

+ Mindset meeting warm-ups at Nike

+ Opening jokes to veteran comedians’ comedy specials

KEY POINTS

~ All good beginnings are really good transitions, as they transition people into something new. 

~ The mind is not an electric roadster that can go from 0 to 100 in less than two seconds.  

~ Portals give the time and direction for mindset shifts.

QUOTE

“[At Disneyland] you literally go through a dark tunnel, kind of a mythic experience where you go through a compressed space and come out the other side . . . without that transition, without stepping through a portal, you lose that opportunity to reset the state of mind of guests.” - Bruce Vaughn, Chief Creative at Walt Disney Imagineering

LINKS

Learn More: Portals White Paper Book with Science Links > ⁠http://hidukehouse.com/books⁠ 

Email > [email protected]

Instagram > @hidukehouse

Website >⁠ ⁠⁠http://⁠⁠hidukehouse.com⁠