Stefan Haney is the CTO and Strategic Advisor for Foundry, a firm that specializes in buying and building incredible Amazon businesses. Before joining Foundry, Stefan was a 16-year veteran at Amazon, where he led several executive teams and contributed to the strategy and innovation behind the platform's product shopping pages, checkout, navigation, and more.

With over two decades of experience in e-commerce, Stefan has a proven track record of launching new technology, delivering business results, and implementing mission-critical programs.

In this episode…

As more FBA private label brand owners exit their businesses, the demand for aggregators continues to rise. This, in turn, increases demand for more entrepreneurs looking to build and sell FBA businesses on Amazon — creating a rapidly growing Amazon flywheel. 

However, with the increase in private label brands on Amazon, it's vital that aggregators effectively evaluate a business before purchase. For Stefan Haney, this means thoroughly analyzing their growth potential, conversions, and the general state of the Amazon marketplace. Stefan also considers how each new investment will fit into his growing portfolio. So, what is his advice to aggregators looking to build a successful acquisition strategy?

In this episode of the Buy Box Experts podcast, James Thomson is joined by Stefan Haney, the CTO and Strategic Advisor for Foundry, to discuss his company's acquisition and portfolio management strategy. Together, they talk about how Stefan evaluates FBA brands before a purchase, what differentiates Foundry from other aggregators in the market, and the future of private label businesses on Amazon. Stay tuned.