Authentic Influence

Portraying Pet Parenthood: Petco CMO Tariq Hassan

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On today's episode, I'm joined by Tariq Hassan, the Chief Marketing Officer of Petco, for a conversation about how the "fur baby" brand captures the full-cycle experience of pet ownership through the stories of its customers.

Today, you'll learn:

  • Tariq's journey to Petco; what has translated well from his leadership in banking and technology to that of the pet world; what new things Tariq has learned
  • How Petco seeks to leverage both the joys and woes of pet parenthood in telling, and sharing, stories
  • How Petco builds direct relationships with its pet parents, and the balance between its transactional and relational components
  • The importance of "total care and understanding" to Petco, from adoption to end-of-life
  • Advice on how to build an authentic brand, focusing on tough love

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    Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

    Find more at https://www.podcast.vivoom.co/.

    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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    Authentic InfluenceBy Adam Conner
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