In this episode of Breaking MedTech, Cope and Ryan break down one of the most overlooked truths in early-stage sales and marketing: if you want people to buy from you, they have to trust you. And trust doesn’t just show up — you have to manufacture it.

Whether you’re building a personal brand, launching a new product, or trying to get your first few customers… you need to position yourself as someone worth listening to. That means showing up as a creator or a curator.

They cover:

– The difference between creating and curating (and why both work)

– Why trust is the real currency in early-stage sales

– How to build credibility even if you’re just getting started

– And the dead-simple ways founders and small med tech companies can manufacture trust without spending big