Are you unknowingly doing free marketing for your competitors?

If your content is focused on why someone needs a coach, consultant, or strategist—instead of why they need you specifically—you're making one of the most expensive marketing mistakes out there.

In this episode, Fabi Paolini breaks down why so many highly skilled experts struggle to attract premium clients and how to fix the disconnect between industry awareness and expert positioning. You’ll learn how to stop blending in and start becoming the only logical choice in your space.

You’ll discover:

• Why marketing your service category repels Power Buyers
• How to make a compelling case for your unique value
• What to include in your content to increase conversions + pricing power
• The exact mindset shift that separates 6-figure and 7-figure experts
• A practical litmus test to audit your recent content

🎯 Book your free 15-min Brand Message Assessment:

👉 https://brandmessagesession.com

📲 Connect with Fabi:

LinkedIn | Instagram | TikTok | Facebook → @FabiPaolini

🎧 Subscribe:

Apple Podcasts | Spotify | YouTube