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Positioning and Strategy with Open Source
Consultant Emily Omier discusses her work with open source companies on product strategy and positioning. She explains the unique challenges and opportunities such companies face, particularly the tension between commercial offerings and open source projects. Emily highlights the importance of solid product strategy, shares her process from customer interviews to leadership workshops, and addresses common misconceptions and struggles companies encounter. Additionally, she touches upon the strategic reasons for open-sourcing software.
00:00 Introduction and Guest Background
00:16 Understanding Product Strategy in Open Source
01:58 Engaging with Companies at Different Stages
03:10 Workshop and Internal Knowledge Surfacing
04:16 Differentiating Open Source and Commercial Offerings
07:09 Common Struggles and Misunderstandings
10:35 Community Building and Its Importance
14:21 Open Sourcing Projects: Reasons and Benefits
17:28 Experience at All Things Open
18:07 Conclusion and Upcoming Events
Guest:
Emily Omier is a consultant who helps open source startups accelerate growth with killer positioning. She also hosts The Business of Open Source, a podcast about building open source companies and is the founder of Open Source Founders Summit, a business-focused conference for leadership of open source companies.
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By open.intelConsultant Emily Omier discusses her work with open source companies on product strategy and positioning. She explains the unique challenges and opportunities such companies face, particularly the tension between commercial offerings and open source projects. Emily highlights the importance of solid product strategy, shares her process from customer interviews to leadership workshops, and addresses common misconceptions and struggles companies encounter. Additionally, she touches upon the strategic reasons for open-sourcing software.
00:00 Introduction and Guest Background
00:16 Understanding Product Strategy in Open Source
01:58 Engaging with Companies at Different Stages
03:10 Workshop and Internal Knowledge Surfacing
04:16 Differentiating Open Source and Commercial Offerings
07:09 Common Struggles and Misunderstandings
10:35 Community Building and Its Importance
14:21 Open Sourcing Projects: Reasons and Benefits
17:28 Experience at All Things Open
18:07 Conclusion and Upcoming Events
Guest:
Emily Omier is a consultant who helps open source startups accelerate growth with killer positioning. She also hosts The Business of Open Source, a podcast about building open source companies and is the founder of Open Source Founders Summit, a business-focused conference for leadership of open source companies.