In marketing terms, positioning is one of the strategies that can make or break a brand's success.

At its core, positioning is about carving out a unique space in the consumer's mind, ensuring that your brand or product is not just another face in the crowd, but a distinctive and preferable choice.

This training topic examines the three key elements of positioning.

Remember, effective positioning is not about being all things to all people but being the right thing to the right people