Digithru

Positioning


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Introduction “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout is a groundbreaking and influential book that introduces the concept of positioning in marketing and its pivotal role in the success of brands and businesses. First published in 1981, this seminal work has reshaped the way marketers and business leaders think about branding and market strategy. The Core Concept of Positioning Ries...

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