Customer Conversations

Positioning for growth using customer insights with Customer Intelligence Institute’s Lorin McCann

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Lorin is the Founder of the Customer Intelligence Institute.  She has worked with dozens of high-growth companies including best-in-class startups, emerging market leaders, and unicorn companies to contribute to successful exits and record quarters.  Here are only a few of the topics we’ll discuss in this episode of Customer Conversations with Lorin.

  • Early warning signs for companies that may have a positioning problem
  • The first step towards repositioning around your customer
  • Finding the customers, getting the conversation started and what to ask them
  • Making sure you’re actually getting valuable data from your customer conversations

    • Resources

    • Customer Intelligence Institute

      • Connecting with Lorin

      • Connect with Lorin on LinkedIn
        • ...more
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        Customer ConversationsBy Sean Boyce and Stuart Balcombe
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