Small businesses are taking the brunt of this very challenging COVID-19 environment. Though the future may be unclear, business owners nevertheless need to make efforts to move forward; otherwise, they’ll never see the light at the end of this dark tunnel. One way to start is branding, and in this special episode, Gerry Foster is interviewed by September Dohrmann, the president and CEO of CEO Space International, on her The Business Acceleration Podcast to talk about what small businesses can do in positioning their brand in the marketplace for survival. Gerry shares the key things we all need to be paying attention to, as well as what we need to communicate to our audience while pivoting and elevating our brand at the same time. Tune into this great conversation to learn the action steps we need to ensure so that our businesses and brands can outlast this pandemic.

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