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Positioning is More Important than Product
The first thing you may hear from entrepreneurs is...
“How do I make my product or service better?”
We know you’ve put heart and soul into what you’re building, and you want it to come out as polished as possible. But what I want to teach you is that your positioning is SO MUCH MORE than the product.
Before you object, listen in to why this is true.
🎬 Positioning Is More Important Than Product
What You Will Discover:
✔️ Hear a real-world example. Think about Nike, ASICS, and Saucony. Which of these brands would runners recommend the most? But which has the highest sales numbers? The distinct difference is in the positioning.
✔️ Know how to prioritize. Your time and effort should go 75% on positioning and 25% on the product to materialize success.
✔️ Give your audience a reason to pay attention. Position yourself in your unique playground where people can go, “That makes sense!” Who do you imagine your customers to be? What needs would you address? Do you have a catchy hook that would tug at people’s psyche?
✔️ Your market niche matters. I call this your “playground” where nobody else is playing. This is where you thrive. This is where you should maximize your time and effort before tweaking your product to perfection.
————————————————————————————————
Feel like no one understands or cares as much as you do?
The Lonely Entrepreneur helps entrepreneurs with the #1 issue we all face – the struggle. We know what it's like to feel energized and overwhelmed at the same time. It's all about our perspective on business issues, personal issues, and the day-to-day grind of being our own boss. The difference between success and failure is your perspective. You can learn more and get a FREE daily perspective to help you be a better entrepreneur each day by visiting us at www.lonelyentrepreneur.com.
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By Michael Dermer
5
33 ratings
The first thing you may hear from entrepreneurs is...
“How do I make my product or service better?”
We know you’ve put heart and soul into what you’re building, and you want it to come out as polished as possible. But what I want to teach you is that your positioning is SO MUCH MORE than the product.
Before you object, listen in to why this is true.
🎬 Positioning Is More Important Than Product
What You Will Discover:
✔️ Hear a real-world example. Think about Nike, ASICS, and Saucony. Which of these brands would runners recommend the most? But which has the highest sales numbers? The distinct difference is in the positioning.
✔️ Know how to prioritize. Your time and effort should go 75% on positioning and 25% on the product to materialize success.
✔️ Give your audience a reason to pay attention. Position yourself in your unique playground where people can go, “That makes sense!” Who do you imagine your customers to be? What needs would you address? Do you have a catchy hook that would tug at people’s psyche?
✔️ Your market niche matters. I call this your “playground” where nobody else is playing. This is where you thrive. This is where you should maximize your time and effort before tweaking your product to perfection.
————————————————————————————————
Feel like no one understands or cares as much as you do?
The Lonely Entrepreneur helps entrepreneurs with the #1 issue we all face – the struggle. We know what it's like to feel energized and overwhelmed at the same time. It's all about our perspective on business issues, personal issues, and the day-to-day grind of being our own boss. The difference between success and failure is your perspective. You can learn more and get a FREE daily perspective to help you be a better entrepreneur each day by visiting us at www.lonelyentrepreneur.com.