In this episode, we slowed it down for a one-on-one fireside chat between our host and CMO, Emily Lai, and Ekram from Celestia. What even is positioning in crypto, and why does it matter? Together, our speakers unpack how to craft narratives that actually work, why positioning isn’t just a branding buzzword, and how great marketing starts way before a campaign goes live.Learn more about the speakers:<ul><li><a href='https://x.com/emilyxlai'>Emily Lai</a>: CMO at <a href='https://www.hy.pe/'>Hype</a></li><li><a href='https://x.com/ekrahm'>Ekrahm</a>: CMO at <a href='https://celestia.org/build/'>Celestia</a></li></ul>

In this episode, we slowed it down for a one-on-one fireside chat between our host and CMO, Emily Lai, and Ekram from Celestia. What even is positioning in crypto, and why does it matter? Together, our speakers unpack how to craft narratives that actually work, why positioning isn’t just a branding buzzword, and how great marketing starts way before a campaign goes live. Learn more about the speakers:Emily Lai: CMO at HypeEkrahm: CMO at Celestia

In this episode, we slowed it down for a one-on-one fireside chat between our host and CMO, Emily Lai, and Ekram from Celestia.&nbsp;What even is positioning in crypto, and why does it matter? Together, our speakers unpack how to craft narratives that actually work, why positioning isn’t just a branding buzzword, and how great marketing starts way before a campaign goes live.Learn more about the speakers:<ul><li><a href="https://x.com/emilyxlai" rel="noopener noreferrer">Emily Lai</a>: CMO at <a href="https://www.hy.pe/" rel="noopener noreferrer">Hype</a></li><li><a href="https://x.com/ekrahm" rel="noopener noreferrer">Ekrahm</a>: CMO at <a href="https://celestia.org/build/" rel="noopener noreferrer">Celestia</a></li></ul>

Positioning & Storytelling

WTH is a crypto marketing series of Spaces where Hype brings on leaders from across the industry to discuss the topics others aren't talking about.&nbsp;For hot takes on marketing and growth, this is where it's at!

Business

Marketing

WTH is a crypto marketing series of Spaces where Hype brings on leaders from across the industry to discuss the topics others aren't talking about.  For hot takes on marketing and growth, this is where it's at!

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Positioning & Storytelling

Positioning & Storytelling