<p>Forget features and benefits, this is about <em>focus</em>. We unpack how to anchor your brand, out-position competitors, and make your offer unforgettable using the most powerful asset in marketing: the human mind.</p>

Forget features and benefits, this is about focus. We unpack how to anchor your brand, out-position competitors, and make your offer unforgettable using the most powerful asset in marketing: the human mind.

Positioning Strategy: Win the Mental Real Estate War

Welcome to Summary State, the podcast that distils the world’s most influential books into bite-sized episodes.
Whether it’s psychology, business, fiction, or self-help, we go beyond the blurb to bring you the key takeaways, fast.
If you want clarity without the clutter, insight without the effort, this is your go-to listen.
New episodes weekly.
Just press play.

Education

Welcome to Summary State, the podcast that distils the world’s most influential books into bite-sized episodes. Whether it’s psychology, business, fiction, or self-help, we go beyond the blurb to bring you the key takeaways, fast. If you want clarity without the clutter, insight without the effort, this is your go-to listen. New episodes weekly. Just press play.

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Positioning Strategy: Win the Mental Real Estate War

Positioning Strategy: Win the Mental Real Estate War