Josh hosts a special Q&A episode with John Weeke, a Product Marketing Manager at Iron cloud, to talk about the differences between positioning and category strategy. Some highlights: 

• How positioning can sometimes lead to companies being only incrementally better than their competitors.
• Why you need different versions of your company's story, such as a more visionary story for a CEO presentation, or a more tactical story for sales strategy. 
• How ChatGPT and AI will lead to a flurry of new categories. 

Submit questions and subscribe to our newsletter here: categoryfirst.substack.com