In this episode of The Six Sells Podcast, Mike Nicholson spoke to Paul Evans, who is the Founder and Chief Positioning Engineer at V2RSION.

Paul has a distinguished 20+ years leading marketing at companies including Vodafone and Microsoft as well as advising growth leaders across the tech and media industries.

Here are some of the topics we discussed in this episode.

Positioning as a marathon and a sprint

Responding to internal and external signals

Where positioning sits and what it really delivers

The context of why you are chosen above and beyond your competition

The difference between positioning and messaging and the contextual component

The solution and the value that you create

What people can learn about positioning

The business capability and the importance of language

Identifying what good positioning looks like

Why indecision or no decision signals weak positioning

Great positioning drives great go to market

The positioning process

The ‘bridge point’

Aligning and educating the team

The AI audience and the long tail

Positioning and the no click search future

Generative and Answer Engine Optimisation and driving discovery

Clarity of context of why you should be chosen

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