The Artist's Guide to Business

Positioning Your Art for Higher Prices & High-End Clients


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Do you want to attract higher-paying clients, confidently set prices that truly reflect your talent, and build an art business people deeply value? If you’ve been selling consistently but feel stuck at your current price point, this episode will show you exactly how to break through and level up your business.

In this episode, learn:

  • How your personal story can dramatically increase the perceived value of your art (and simple ways to start sharing it authentically).
  • Why carefully managed exclusivity helps your collectors value your art more—and how to do it without feeling pretentious.
  • Why setting higher prices can attract better, more respectful clients—and how to confidently justify those prices.
  • How to use consistent branding to signal professionalism, quality, and trustworthiness to higher-end buyers.
  • Simple yet impactful ways to turn purchasing your art into an unforgettable experience that keeps collectors coming back.

Resources & inspiration mentioned:

  • Chanel, Rolex, Hermès, Louis Vuitton, Apple, Tiffany & Co. (examples of creating a premium experience at every step).

Take action this week:

  • Observe how successful, premium brands make you feel, and notice what specifically creates that feeling of high value.
  • Talk to past collectors—find out what made them excited to invest in your art. Use those insights to elevate your approach.
  • Choose one touchpoint in your business to upgrade immediately, and see how even small changes can shift how your art is perceived.

Your art deserves to be valued at its true worth—and so do you. Let’s get you there.

Join the conversation! Share your thoughts and connect with us on Instagram @theartistsguidetobusiness.

Did you value this episode?

Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend!

The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com

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The Artist's Guide to BusinessBy Kay Potter

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