<p>Joining us is Dan Clifford, Chief Marketing Officer for <a href='https://www.evaclean.com/'>EvaClean</a>, a disinfection solutions company that faced a fork in the road when COVID-19 came on the scene. Hear how Dan worked to give new life and authenticity to the EvaClean brand without losing the heart of the company’s mission.</p>

Joining us is Dan Clifford, Chief Marketing Officer for EvaClean, a disinfection solutions company that faced a fork in the road when COVID-19 came on the scene. Hear how Dan worked to give new life and authenticity to the EvaClean brand without losing the heart of the company’s mission.

<p>Joining us is Dan Clifford, Chief Marketing Officer for <a href="https://www.evaclean.com/" rel="noopener noreferrer">EvaClean</a>, a disinfection solutions company that faced a fork in the road when COVID-19 came on the scene. Hear how Dan worked to give new life and authenticity to the EvaClean brand without losing the heart of the company’s mission.</p>

Positioning Your Brand to Win (While Staying True to Your Mission)

The Empathy Marketing Podcast features insightful conversations with industry leaders and successful entrepreneurs. Each episode, we dig into why people buy and how to convert that knowledge into measurable growth. Plus, we’ll share some hilarious fails and random acts of marketing stories along the way.

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Positioning Your Brand to Win (While Staying True to Your Mission)

Positioning Your Brand to Win (While Staying True to Your Mission)