02.28.2022 - By Process Breakdown Podcast (audio)
Last Updated on February 28, 2022 by Owen McGab Enaohwo
The formative years of a business can either make or break it.
As head of growth at LULA, Rafi Benzaquen channels his expertise in business operations to establish a strong growth framework for the early-stage intertech startup. From building an efficient team to identifying the right products, Rafi is gradually scaling up the organization.
The host of the Process Breakdown Podcast, Chad Franzen, speaks with his guest, Rafi Benzaquen, about growing a startup with standard processes.
Listen to this audio interview
Subscribe for more business success stories
Key Resource List
SweetProcess — Sign up for a 14-day free trial. No credit is required.
LULA
LinkedIn Rafi Benzaquen
How I Built This podcast
Show Notes
[0:26] Intro
* Chad Franzen mentions some of the past guests who have been on the show including David Allen of Getting Things Done, and Michael Gerber of the E-Myth. * Chad Franzen introduces SweetProcess, a workflow tool that helps businesses to streamline their operations even in life-or-death situations. * SweetProcess offers a 14-day free trial without a credit card.
[1:30] Chad Franzen introduces the guest, Rafi Benzaquen.
[2:00] How long has Rafi been at LULA, and what attracted him to the company?
* Rafi has been at LULA for more than a month. * The organization’s vision of breaking insurance into episodes is what attracted Rafi to LULA.* They give people the opportunity to buy insurance in bits instead of buying it for a long period.
[3:49] Rafi talks about how LULA works.
* The organization is currently in the trucking and car rental space.* They allow vehicle operators to pay for insurance on the days they use their vehicles instead of paying for an entire year.
[5:06] What’s Rafi’s philosophy in operations?
* Rafi’s first philosophy in operations is to understand the individual components of every activity.* His second philosophy in operations is the traditional lean Six Sigma concept. He brings in experts to streamline the operations.
[10:28] Rafi talks about his role as growth manager at LULA.
* The number one goal of any growth manager is to ensure product-market fit. * The second goal of a growth manager is to identify where...