91: Positive PR with Sara Andréasson & Jill McDermott

We thought we had experienced girl power at its height, that was until we sat down with fierce female founders Jill McDermott and Sara Andreasson of Michele Marie PR. They lead an all female, bicoastal, full service PR agency, named #4 on 2021's Forbes list, specializing in fashion, beauty & lifestyle. Their company culture of kindness is a direct result of their own negative experiences as young women in the cut throat world of PR. Along with the glamorous life of red carpet events, dressing celebrities, planning A List parties and working with the world's leading luxury brands came the dark side of the industry; bullying, harassment and toxic workplaces. Whilst working side by side as in-house PR for a global brand, a chance side gig threw them together and aged 27 they ventured off together to change the landscape of fashion, beauty and lifestyle PR. Tune in this week to hear all about the infamous world of PR and what it really entails from these two girl bosses! 

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