Scott Cluthe talks with co-author of THE KNACK, Norm Brodsky. Written with Bo Burlingham

"A lot of people starting out in business would prefer to have a step-by-step formula or a specific set of rules they could use to

achieve their goals. The problem is, there aren't any. Rather, there's a way of thinking that allows someone to deal with many different

situations and take advantage of many different opportunities as they arise." Having "the knack" is critical for surviving and thriving during

today's downturn and has made all the difference to the eight successful

start-ups of Norm Brodsky's career. He explores this mind-set every month in Inc. magazine, in the hugely popular "Street Smarts" column he

co-writes with Bo Burlingham. Now, in their book, Norm and Bo show small-business entrepreneurs how to deal with all kinds of tricky situations from asking investors for money to dealing with employee problems to deciding when to grow.