As we get over the Black Friday/Cyber Monday hump and further into the holiday season, there are major trends that brands should watch out for over the next four to six weeks. In today's episode, both Matt and Joe dived into some of these trends and shared tips on how to be proactive during this period.

Overall this was a great episode with a ton of takeaways on optimization strategies, timelines, and key adjustments to set you up well for the rest of Q4.

Grab a pen and paper, and let's dive in!