For our last installment of our six-part series, we are talking all about post event activation. Our speakers, Manpreet Kaur, Director of Meetings and Events at Cvent, and Robin Clark, Manager of Trade Shows and Events at Cvent, talk us through everything they do to make sure that the data collected at Cvent CONNECT 2021 is used in an effective way to make the event that much more successful. Listen in to hear how they use engagement scoring, their take on activating data, and insights on what data points they think we should all be capturing at our events.

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