One of the least flashy but most important parts of marketing: consistency.More specifically, we get into consistency on social media, why it matters, why so many businesses struggle with it, and why showing up over and over again usually matters more than chasing perfection or waiting for the “right” moment.And because this is us, the conversation also takes a turn into babushkas and all the things, because apparently that was part of the journey and honestly, it made perfect sense at the time.This episode is a mix of marketing strategy, real talk, and the reminder that building visibility online is usually less about being magical once and more about being present again and again and again.Because no, consistency is not always glamorous.But it does work.