In this episode of The Injury Pros Podcast, host Steven DeBonis of Cordisco & Saile welcomes Jake Mitchell, a legal social media strategist, to dive deep into how lawyers (especially personal injury attorneys) can build genuine visibility and engagement online.

Whether you're struggling to figure out what to post, overwhelmed by LinkedIn etiquette, or unsure whether TikTok is worth your time, Jake breaks it all down. They tackle everything from how to authentically go viral, what platforms make the most sense for law firms, and why consistency and vulnerability often beat polish and perfection.

Jake and Steven also share:

• The right and wrong ways to use AI tools like ChatGPT for content creation
• How to avoid looking like a “corporate robot” on LinkedIn
• Mistakes lawyers make that tank their online presence (hello, stock photo syndrome)
• How to manage trolls and critics while keeping your brand strong
• The real ROI of social media: engagement vs. conversions
• A blueprint for lawyers just getting started in the digital space

If you're serious about building a referral pipeline, attracting the right audience, and sharing your message with confidence, this is a must-watch.

Learn more at https://injurypros.com

Follow Steven here: https://www.linkedin.com/in/steven-debonis-esq-personal-injury-attorney/

Follow Jake here: https://www.linkedin.com/in/jakemitchellsmm/

or here: https://www.instagram.com/jakemitchellsmm/?hl=en