Kevin Lee interviews Adam Parry, Co-Founder and Editor at Event Industry News, a UK-based publication serving as the event industry's global online magazine. Adam has more than 10 years’ experience in the event industry and has a passion for event technology; in fact he’s co-created Event Tech Live, Europe’s only show dedicated to event technology.

Kevin and Adam discuss topics and issues relevant to the event industry, including:

- Unexpected challenges faced by event organizers, including unanticipated health and safety concerns.

- Strategies for pricing and access control at events, including offering a paid option for non-VIP attendees.

- The importance of providing value to attendees and exhibitors at events, with reference to examples of successful events that have leveraged this strategy.

- Attendees’ hunger not just for the event experience, but for meaningful experiences and opportunities for giving back to local communities.

- How successful event organizers and exhibitors create content before, during, and after events to maximize reach and engagement.

- Why higher production quality is crucial for engagement, given that audiences now expect professional-level content in the post-pandemic era.

- How lines are blurring between conferences, summits, and trade shows.

- Venue selection strategies for event organizers.

- Strategies to regain intimacy at larger events, such as segmenting attendees or creating opportunities for one-on-one connections.

- The need for alternative networking options beyond alcohol-related social activities.

- The importance of communication and collaboration between show organizers and exhibiting companies to avoid competing events.

- The importance of accessibility in the events industry, given that a significant share of attendees may suffer from physical disabilities.

- How the event industry is beginning to seriously focus on the issue of environmental sustainability.

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