Business leaders of today must be thinking that partners are the best thing ever. One year after the pandemic shut down businesses across the country, it’s safe to say that a lot has changed. Businesses have been scrambling to adjust and a lot of digital transformation projects have been fast-tracked as well. Others have tossed in their five-year plans or essentially recalibrated their work policies so that they can support initiatives that include working from home. Those that may double-down may go on to focus on third-party business partners as this will give them a leg-up in terms of sales. Either way, now more than ever before, it would seem that partners are the eyes, the ears and the feet on the street. Vendors are depending on them more than ever before and they are also essential to customer engagement.

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