From Key Code Media's POSTNAB Roadshow, CTO Jeff Sengpiehl hosts a candid panel on whether post‑production has hit a breaking point? Joining Jeff is Michael Cioni , CEO of Strada, Michael Kammes , Senior Director of Innovation at Key Code Media, and Dustin Young, Senior Director of Post Production at  Buddha Jones. They dig into shrinking budgets, cloud costs, iron‑clad security rules, AI automation, and why assistant editors and colorists are being re‑defined.

#postproduction #videoediting #postnab Chapters

00:00  Intro & speaker roll‑call

01:11  What went wrong? Tax breaks, runaway shows, VOD plateau

04:50  Adapting to the “new normal” and YouTube’s takeover of viewing time

08:30  Misconceptions that keep post houses stuck in 2010

14:44  Security vs. creativity—air gaps, TPN audits, AI data scraping

20:57  Technology lifelines: remote editing, cloud buckets, 11 Labs voice, LED lighting, affordable lenses

27:45  Switching from Avid to Adobe—talent‑driven tool choices

31:38  Reinventing roles: what happens to assistant editors, finishers and colorists? 41:05  Which standards still matter and which ones block progress?

47:55  HDR as the real quality leap; why 4K isn’t a selling point anymore

52:40  Career advice: hands‑on with every tool, create your own opportunities, ear for mentorship

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