Conversion Tracking Playbook

Post-Purchase Upsell Tracking on Shopify: Setup to Go Live to Platform Data Analysis in GA, Facebook, and Google Ads


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Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Jerica Krakowski, Technical Product Manager @ Elevar (Connect on LinkedIn), talk all about post-purchase conversion tracking on Shopify. You'll learn about primary vs upsell purchase event considerations, client-side vs server-side considerations, step by step go live process, Shopify plus vs non-plus considerations, and known limitations and issues with the post-purchase tracking setitng.


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Links Referenced:

Post Purchase Setup Doc by Elevar

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Conversion Tracking PlaybookBy Elevar

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