"I hit my revenue goals but feel empty and unmotivated. Is this normal?"

Ryan's question hits different - because post-success depression is real, and most founders don't talk about it. James Johnson and Freddie Birley unpack why achieving your goals can leave you feeling deflated instead of euphoric.

In this Post Bag episode, James and Freddie explore the four energy levers that determine how you feel after a big win: purpose, people, progress, and pausing. They dive into why founders constantly move the goalposts, how this burns out your team, and why celebration isn't just nice-to-have - it's essential.

Together they unpack:

• The four energy levers and how to diagnose which one you're missing
• Why achievement never feels as good as you expect (and the Ironman trap)
• How constantly redefining success robs you of celebrating wins
• Why your team burns out when you don't pause to acknowledge progress
• The difference between celebrating yourself versus celebrating your team

👆 Feeling burnt out after a big milestone? You're not alone. Send your founder questions to [email protected] or find Freddie Birley on LinkedIn.

About the Post Bag The Peer Effect Post Bag is where James Johnson and Freddie Birley, both founder and VC coaches, answer real questions from founders navigating the chaos of building and scaling businesses. No fluff, just frameworks that work.

More from James:

Connect with James on LinkedIn or at peer-effect.com