Postbiotics are gaining traction. But beneath the buzz lies significant confusion about what they actually are and how they work.

Our latest global supplement survey reveals that postbiotics are far from just a trend. Consumers are actively using them for digestive health, immune support, and skin concerns, yet a critical gap still remains. Both the industry and consumers struggle to clearly define and differentiate postbiotics from their probiotic and prebiotic counterparts.

Join Steve Imgrund and Ana Aleksic, MSc, Science Writer & Editor and Fractional SEO & Content Strategist, as they cut through the noise and deliver much-needed clarity on this rapidly evolving category.

In this session, we'll explore:

• The science-backed definition of postbiotics (and what they're not)
• How terminology and regulatory frameworks are evolving globally
• Key consumer insights from our annual supplement survey
• Where the postbiotic category is headed, and what it means for the industry

Want a preview of the consumer data? Download our Snapshot Report today.

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