A case study example on using postcards to advertise in your business.

https://www.youtube.com/watch?v=VLZJWOrVXPw

Transcription

Postcard marketing tips.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk a little bit about postcards specifically for marketing. This is one of these oversized postcards and kind of talk about the direction you can go, just a few tips that you can work with here.

So one of the things is if you're using any type of direct mail postcards, you just have to think about the person on the other side who's receiving it, and what their thought pattern is and you got to think about it for yourself.

For one thing, it's the thing about postcards, you notice that nobody really sends postcards anymore, like personally, one on one you don't see them that often.

Maybe you do.

I don't see it that often. You could still purchase them from some places, touristy areas will still sell postcards, but it seems like most people buy them for themselves and rarely send them anymore.

But maybe it's just me, I'd love to find out from you,, do you still get postcards?

It's tough to send a postcard and not have it be known to be a commercial right off the bat, right?

The real question is that the trick that I think when it comes to a postcard is can you hold back what the postcard is about or can you say what the postcard is about so quickly that they read it?

Real quick they get the point, they can read more if they want, but they're already left with something with that first sentence, those first few words are they getting the idea, if you've got a deeper idea, then the best thing to do is to hide what the postcard is about.

So it actually means the opposite of what you would think it would mean. It means fewer pictures, fewer graphics, fewer things that will give away, and more words.

Because it causes people to have to read more words, to get to the point because not a lot of people, most people are not going to throw something away right off the bat.

Now if they see it's a postcard, it's got a bunch of words, I know a lot of people will just take it and toss it.

But there's going to be a number of them, specifically depending on which words are the biggest on whether those words attract them further.

So if you're looking to get a certain sector of your market to pay attention, then you got to make sure those biggest words are the words that are going to catch their eye that calls them.

And so this is an interesting one very typical of postcard marketing. But there are a couple of good things on here.

So the first thing I look at is what are the things that draw my attention?

And the real question is, is whether they want the things to draw your attention or not?

So the first words I see on here, if you can see it, well I could put it sideways to get a little closer to you. But those of you who are listening to this aren't going to be super useful but you might be able to glean some items from it you go over to BrianJPombo.com and watch the video, actually see the postcard.

It says free installation. That's one of the largest things that I see right off the bat on all windows and patio doors. That's the first thing that jumps out at me.

Secondarily, I would say up here and kind of cursive writing it says end of the summer sales event.