Is your team publishing content, but your brand still feels invisible? This episode is for you.

Christina Moore sits down with Patrick Collister, former Creative Director at Ogilvy and head of Google's creative think tank, Zoo, to unpack why modern marketing feels fragmented and reactive. With pressure on performance marketing metrics and short-term results, many CMOs have drifted away from what builds long-term brand equity. Big ideas!

In this conversation, you'll learn: • Why most digital advertising is ignored, even when it's optimised • How creativity drives commercial growth and business transformation • What senior marketing leaders can do to create space for stronger ideas

Patrick shares lessons from global brands like Cadbury and IBM, showing how creative thinking can rebuild trust and reposition a business.

If you're a leader trying to balance short-term revenue targets with long-term brand strategy, this episode will challenge how you think about marketing effectiveness.

A strong idea can reshape an entire business.

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Audio Editor: Jake Wittlin

Junior Video Editor: Zhane Inko-Tariah

Music: SigmaMusicArt Batumi, Adjara. Free for use under the Pixabay Content License