Social media has its own set of opportunities, challenges, and solutions - and even more so when used in medical communications. This episode will examine development of a social media plan, who should create content, understanding compliance, researching your audience, defining your purpose, and more. This episode will also explore where the field is heading next and what may be possible in the future of social media as a communication avenue.

Jennifer Ghith, Global Scientific Publications and Innovations Director at Pfizer. Her areas of focus include artificial intelligence, advancing digital dissemination through social media and closed platforms, and programs aimed at achieving true patient-centricity.