This Election Day, voters in Mississippi and South Dakota will get to choose whether or not to legalize medical marijuana, and voters in Arizona, Montana, New Jersey, and South Dakota will get to say yay or nay to legalizing recreational marijuana. In Oregon, where the weed already flows like wine, voters will see a ballot question on legalizing the use of psilocybin; the psychedelic chemical in magic mushrooms. Oregon also has a measure that would decriminalize all drugs, which would essentially be the first major stepping stone to ending the drug war in at least one U.S. state.

So what makes a successful campaign to legalize? And what can advocates do between now and November 3rd to make sure their message gets out there? This episode, Brit talks to Jim Borghesani, the former Director of Communications for “Yes on 4” - Massachusetts' successful marijuana legalization initiative that passed in 2016.

Find out more about Different Leaf the magazine at DifferentLeaf.com. Follow us on social media @Different_Leaf and follow host Brit Smith @BritTheBritish