Sign up to save your podcasts
Or
Share POV: Influencer strategy update as we approach 2020
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
POV: Influencer strategy update as we approach 2020
On this episode, I talk about an influencer strategy update as we approach 2020. I reference this article and some stats from it:
- Only 4% of people now trust what influencers say online
- 79% of people say that user-generated content (UGC) highly impacts their purchasing decisions, while only 8% say influencer-created content would do the same.
- People are 9.8x more likely to make a purchase after seeing a peer’s social post, as opposed to that of a traditional social media influencer
View all episodes
By Adam Brown
5
33 ratings
On this episode, I talk about an influencer strategy update as we approach 2020. I reference this article and some stats from it:
- Only 4% of people now trust what influencers say online
- 79% of people say that user-generated content (UGC) highly impacts their purchasing decisions, while only 8% say influencer-created content would do the same.
- People are 9.8x more likely to make a purchase after seeing a peer’s social post, as opposed to that of a traditional social media influencer