Inner Sircle

POV: iOS 14 Update

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Facebook is already letting it’s business users know that these changes will impact their advertising efforts. They’ve even said that the update will hurt small businesses the most.

Once the update goes live, you can expect degraded ad personalization abilities, and delayed and limited performance reporting from Facebook ads. More specifically:

  • The ability to create personalized ads will be limited due to weakened targeting options.
  • The reporting accuracy of Facebook’s tracking pixel will be weakened. Because of opt-outs, tracking events like Leads and Purchases will be under-reported. Facebook says it will use statistical estimations to help fill in the blanks.
  • Ads may be less optimized because the pixel isn’t getting accurate data, which could have the potential to impact your ad spend.
  • The size of your retargeting audiences may be diminished.
  • The size of your app connections, app activity, and website Custom Audiences may decrease.
  • In addition, brands who want to optimize for conversion events that occur on their website will be limited to 8 conversion events for each domain.

    • Facebook has released a list of actions you can take to prepare.

    SOURCE: Statusphere

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    Inner SircleBy Adam Brown
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