#Gaming is one of the coveted “uninterrupted” experiences. And as the #attention wars heat up, this matters

POV on In-Game Advertising

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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POV on In-Game Advertising

POV on In-Game Advertising