Cookie data never equated to multi-dimensional consumer data. So why the upheaval around the death of it. #cookie #data #consumer #albertthompson

POV on the Cookieless Future

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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POV on the Cookieless Future

POV on the Cookieless Future