On this episode, I talk about not segregating out organic and paid social, and really having a more holistic approach to your social media strategy.

NOTe:

• The social media landscape has evolved significantly, and platform algorithms no longer distribute organic content the way they once did.
• Organic reach continues to decline across platforms as algorithms prioritize content from personal connections and paid placements.
• Relying solely on organic data does not paint the full picture, as many posts don’t reach a significant portion of our audience without paid support.
• To accurately assess performance and make strategic decisions, it’s essential to analyze organic and paid metrics together.