Inner Sircle

POV: The Meme-ification of Instagram

Listen Later

On this episode, I advocate for more meme usage in your social media content strategy. I reference this article and it specifically highlights:

Instagram seems to be embracing more raw, organic, and natural images on the platform.

There are a few reasons behind this:

  1. As highly-polished photos have proliferated, the “Instagram aesthetic” has come to feel bland and cookie-cutter.
  2. We’ve spoken before about the red vs. blue ocean strategies, picking a strategy where there is less competition. Staged Instagram photos are achieving mass scale, and it’s harder to compete for attention.
  3. We’ve reached “peak perfection.” Ugly Drinks’ social media and community manager Brittany Zenner calls it “influencer saturation.” There can be too much of a good thing.

    4. AND

    Having seen memes pop up across social media before, we’ve found there to be a few defining characteristics of what makes this type of social media content so engaging. Memes are …

    1. Relatable. This is a core element of a successful meme. They summarize a widespread feeling that everyone can relate to.
    2. Witty. Memes are clever. They have a way of putting obvious things succinctly in a way that we hadn’t thought of before.
    3. Entertaining. With the combination of relatability and cleverness, memes can be an incredibly fun piece of content, like being in on an inside joke shared with thousands of others.


      4. ...more
      View all episodesView all episodes
      Download on the App Store
      Inner SircleBy Adam Brown
      • 5
      • 5
      • 5
      • 5
      • 5

      5

      3 ratings