Community and connection come up more than once as James and Jennifer consider Powell's e-tail backend like an archaeological dig into the past. Once they get their packages, they go absolutely bananas over the branded packing slip, supporting their theory that Powell's might just care more about the physical, tangible, in-person connection to their customers than updating their technologies.  Or maybe it's a nod to their identity as an independent retailer.

Research included these sources:

• Powell’s Books:  https://www.powells.com/info/about-us
• Travel Portland:  https://www.travelportland.com/attractions/powells/
• The Franklin Post (Franklin Highschool):  https://fhspost.com/the-history-of-portlands-beloved-powells-books/
• Zippia:  https://www.zippia.com/powell-s-books-careers-577500/history/
• Wikipedia:  ​​https://en.wikipedia.org/wiki/Powell%27s_Books

Sites Mentioned:

• Hawksearch - https://www.hawksearch.com/
• HubSpot - https://www.hubspot.com/
• CrazyEgg - https://www.crazyegg.com/
• ASP.net - https://dotnet.microsoft.com/en-us/apps/aspnet
• JQuery - https://jquery.com/

Mentioned, but not associated with Powell’s that we can tell.

• React - https://react.dev/:  The library for web and native user interfaces
• Vue - https://vuejs.org/:  An approachable, performant and versatile framework for building web user interfaces.
• Elastic - https://www.elastic.co/:  Search and observability engine for business

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Have a brand/shopping experience you want us to review? Send us a message at [email protected]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com