This episode is different.

UNICORN isn’t a personality type or a motivational idea.It’s a leadership standard.

In this episode, I unpack what it means to lead in a moment where standing out is easy—but standing up is rare. UNICORN is an acronym that describes a way of governing yourself when pressure, noise, automation, and low standards make it tempting to drift, conform, or perform.

UNICORN leaders are:

Unleashed — not reckless, but no longer self-censoring

Nonconforming — calm, grounded, and unwilling to live by default norms

Intentional — choosing direction over drift

Creative — shaping meaning and solutions in a changing world

Optimistic — engaging possibility instead of retreating into cynicism

Rare — consistent, dependable, and decent in a low-trust culture

Necessary — because people aren’t starving for content, they’re starving for examples

This episode isn’t about being special.It’s about being responsible.

If you’ve felt the quiet tension of knowing it’s time to stand up—this conversation is for you.

Read the post on my Substack here.

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