In this episode of Luca’s Insight Track, we sit down with Mazen Hayek, former MBC Group spokesperson and senior advisor, for a rare behind-the-scenes conversation on media power, influence, and leadership in the Middle East.

Mazen shares what it’s really like to operate inside one of the region’s most powerful media institutions, exploring how narratives are shaped, decisions are influenced, and why real power often exists away from the spotlight.

We also discuss leadership psychology, advisory power, trust, and the future of Arab media in an AI-driven world where attention has become the most valuable currency.