The Optimizely Podcast

Power Customer Acquisition the Smart Way | Jon Corwin of One Click


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Growing your customer base takes far more than an effective A/B test. You have to create a growth strategy that is sustainable and repeatable, connecting with buyers on an emotional level -- not just getting a click. In ecommerce, that’s the real difference between spammy “growth hackers” and true growth marketers. Jon Corwin is the real deal. As the Director of Growth Marketing for One Click, the team grows three separate eyewear brands: Readers.com, Sunglass Warehouse, and felix + iris.
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The Optimizely PodcastBy Optimizely

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