Couple months ago I got to be on a panel with the lovely World-Class copywriting genius Carline Anglade-Cole and the “Umpire” of direct response marketing Brian Kurtz. And, during the panel, we were asked about “why” we do what we do. When I gave my unrighteous answer, I noticed the blood drained out of the faces of certain members in the audience.

As if thinking, “Did Ben actually *say* that?”

Then, Brian takes the mic, turns to me and says:

“I change my answer to that!”

What did I say?

It’s waiting for you in the first episode of my brand spanking new podcast (not to be confused with my old Ben Settle Show podcast) right here...