Power

Couple months ago I got to be on a panel with the lovely World-Class copywriting genius Carline Anglade-Cole and the “Umpire” of direct response marketing Brian Kurtz. And, during the panel, we were asked about “why” we do what we do. When I gave my unrighteous answer, I noticed the blood drained out of the faces of certain members in the audience. As if thinking, “Did Ben actually *say* that?” Then, Brian takes the mic, turns to me and says: “I change my answer to that!” What did I say? It’s waiting for you in the first episode of my brand spanking new podcast (not to be confused with my old Ben Settle Show podcast) right here...