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Are you building a business that allows you to thrive, or are you simply getting by?
In this episode of The Power Lunch Podcast, hosts Tracie Munce, Amy Sousa, and Lisa Carmichael welcome back Carrie Cook, fractional CFO and profit strategist, for a conversation about recognizing your value, setting meaningful goals, and building a business that works for you.Carrie shares why entrepreneurs sometimes struggle to acknowledge their own expertise, even after years of experience. She explores what it takes to move beyond simply getting by, from committing to specific goals to surrounding yourself with people who bring different strengths and perspectives.As Carrie prepares to expand her business to San Diego, she also discusses the importance of balancing three essential areas of business: finance, organization, and marketing.And when doing everything yourself becomes overwhelming, sometimes the smartest decision is recognizing what you can let go of.It's a conversation about owning your expertise, asking for support, and creating the space to grow.
KEY TAKEAWAYS
~ Own your expertise. Recognize the value of your experience and price your services accordingly
~ Commit to meaningful goals. Define what you want and identify the actions required to make it happen.
~ Balance the business. Finance, organization, and marketing each play an important role in sustainable growth.
~ Welcome outside perspectives. Someone who isn't immersed in your daily operations may recognize opportunities or challenges you've overlooked.
~ Know when to delegate. Letting go of tasks can create room to focus on what you do best.
~ Move beyond getting by. Building a business should be about more than keeping everything running.
FAVORITE QUOTES
“Until we absorb it in our skin and in our cells, we are not committed to that goal.” — Carrie Cook“Every single business is made up of three parts that are of equal weight: finance, organization, and marketing.” — Carrie Cook“We get by. We get by instead of blooming.” — Carrie CookLINKS & REFERENCES:~ Raine Wealth: https://rainewealth.com/~ North County Financial Operations (NCFO): Carrie's San Diego business.~ Social Media: Find Carrie on Instagram and LinkedIn through Raine Wealth or North County Financial Operations.~ ChatGPT: Mentioned as a tool for exploring and clarifying business goals.~ Previously on The Power Lunch Podcast: Episode 54, Finding Your Inner Strength with Carrie Cook.
CONNECT WITH CARRIE
Souveraine Wealth: https://souverainewealth.com/
MORE ABOUT CARRIE COOK
Carrie is a financial strategist, entrepreneur, and community builder dedicated to helping women business owners make confident, empowered decisions with their money. As the founder of Revive Financials and related ventures, she blends bookkeeping, profit strategy, and CFO-level insight with a deep understanding of money mindset and leadership.
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If this episode gave you a new perspective or made you feel seen, share it with a woman who needs to hear it. Subscribe to the Power Lunch Podcast so you never miss a conversation. And remember, there is no ceiling you can’t break.
What if the strength you've been searching for has been inside you all along?
In Episode 54 of The Power Lunch Podcast, Tracie Munce, Amy Sousa, and Lisa Carmichael welcome Carrie Cook for a conversation about courage, personal transformation, and rediscovering the strength within.
Carrie shares how stepping onto a stage in Las Vegas and taking on a challenging rock climb pushed her beyond her comfort zone. Along the way, she discovered something she had nearly forgotten: the strength to move forward was already inside her.
She also reflects on what changed when she stopped putting everyone else's needs ahead of her own, began asking for help, and opened herself to new opportunities in life and business.
It's a conversation about trusting yourself, embracing challenges, and remembering that sometimes the most important person to say yes to is yourself.
KEY TAKEAWAYS
Stepping outside your comfort zone can reconnect you with strengths you may have forgotten.
Fear doesn't have to disappear before you move forward.
Choosing yourself isn't about abandoning others. It's about recognizing that your needs matter, too.
Asking for help and recognizing your resources are forms of strength.
Saying yes to new experiences can create unexpected opportunities in life and business.
The strength you're searching for may already be within you.
FAVORITE QUOTES
“I'm the only person who's going to move me either up or down. So find the strength.”
“When you're younger, you know that the strength is in you. But as life has beat you up and you've done all the things, you forget that.”
“I wasn't going to serve everyone else first. That I was finally going to serve myself first.”
LINKS & REFERENCES:
Tony Robbins' Unleash the Power Within — Carrie shares her plans to attend the event in Miami and participate in a firewalk.
The Dickens Process — Tracie references this exercise from her experience at a Tony Robbins event.
Thinking Bigger — Carrie discusses how a book about scaling inspired her to think differently about business growth and what's possible. (Book title not mentioned.)
The HARD Framework — Tracie shares her personal reminder for navigating challenges: Heart-led, Ask for help, Remember you're resourceful, and Divinely held.
CONNECT WITH CARRIE:
Souveraine Wealth: https://souverainewealth.com/
MORE ABOUT CARRIE COOK
Carrie is a financial strategist, entrepreneur, and community builder dedicated to helping women business owners make confident, empowered decisions with their money. As the founder of Revive Financials and related ventures, she blends bookkeeping, profit strategy, and CFO-level insight with a deep understanding of money mindset and leadership.
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Paige Berland joins Tracie, Amy, and Lisa for a conversation about autism, advocacy, and what it means to create communities where children and families feel understood and supported.
As a licensed professional clinical counselor and board-certified behavior analyst, Paige works with autistic children with significant support needs and their families. She shares how she found her way into this work, why celebrating progress matters, and why an autism diagnosis doesn’t change who a child is.
The conversation also explores the role all of us play in creating greater inclusion. Paige encourages parents to advocate for their children and reminds us that understanding often begins with something simple: choosing curiosity over judgment.
KEY TAKEAWAYS
FAVORITE QUOTES:
“These kids are amazing. All we’re trying to do is help them succeed.”
“An autism diagnosis is not a bad thing. It does not change who you are.”
“Be curious rather than judgmental.”
MORE ABOUT PAIGE BERLAND:
Paige has worked in the field of ABA since 2007, and has spent time working as a behavior specialist in both the in-home and center-based settings. Paige has worked as an individual therapist, lead therapist, program supervisor, and clinical supervisor. In 2011, Paige became a Licensed Professional Clinical Counselor (LPCC) and in 2014 became a Board-Certified Behavior Analyst (BCBA).
CONNECT WITH PAIGE BERLAND:
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If this episode gave you a new perspective or made you feel seen, share it with a woman who needs to hear it. Subscribe to the Power Lunch Podcast so you never miss a conversation. And remember, there is no ceiling you can’t break.
In Episode 52 of The Power Lunch Podcast, Jolene White returns for a conversation about raising independent kids, building healthy habits, and remembering to appreciate the life happening around us.
Jolene shares lessons from raising three children, from encouraging activities and first jobs to teaching responsibility, communication, and saving. She also opens up about how losing her mother changed the way she looks at life and why she tries to savor the moments that matter.
It’s a conversation about letting kids learn, continuing to learn ourselves, and remembering that life doesn’t have to be perfect to be appreciated.
KEY TAKEAWAYS
FAVORITE QUOTES:
MORE ABOUT JOLENE WHITE:
Jolene White is a wife, mom, and Office Manager at Business and Family Advisors, where she works alongside her husband in their growing family business.
Originally from a small town in Wisconsin, Jolene graduated from the University of Wisconsin–Eau Claire with a degree in Sociology and a minor in Leadership and Communication. She spent more than 23 years in corporate America as a sales support specialist for a Fortune 500 company before making a major career change in 2022.
She left corporate America to join the family business, bringing her years of professional experience into a new role while discovering what it means to work alongside your spouse, balance business and family, and build something together.
Now the business is entering another chapter as their son, Soren, joins the team after graduating from UW–Eau Claire with a degree in Finance and a minor in Entrepreneurship.
For Jolene, this next season is truly a family affair, built on different strengths, shared goals, and a willingness to keep learning from one another.
CONNECT WITH JOLENE WHITE:
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If this episode gave you a new perspective or made you feel seen, share it with a woman who needs to hear it. Subscribe to the Power Lunch Podcast so you never miss a conversation. And remember, there is no ceiling you can’t break.
What happens when your business partner is also your spouse? In this episode Tracie Munce, Amy Sousa, and Lisa Carmichael sit down with Jolene to talk about working alongside her husband, raising a family, and building a business together.
Jolene shares why respecting each other’s strengths matters, how having interests outside of work helps their relationship, and what it’s like to see the next generation begin finding their own place in the family business.
It’s a conversation about partnership, contribution, and learning how to grow together without having to do everything the same way.
KEY TAKEAWAYS
FAVORITE QUOTES:
MORE ABOUT JOLENE WHITE:
Jolene White is a wife, mom, and Office Manager at Business and Family Advisors, where she works alongside her husband in their growing family business.
Originally from a small town in Wisconsin, Jolene graduated from the University of Wisconsin–Eau Claire with a degree in Sociology and a minor in Leadership and Communication. She spent more than 23 years in corporate America as a sales support specialist for a Fortune 500 company before making a major career change in 2022.
She left corporate America to join the family business, bringing her years of professional experience into a new role while discovering what it means to work alongside your spouse, balance business and family, and build something together.
Now the business is entering another chapter as their son, Soren, joins the team after graduating from UW–Eau Claire with a degree in Finance and a minor in Entrepreneurship.
For Jolene, this next season is truly a family affair, built on different strengths, shared goals, and a willingness to keep learning from one another.
CONNECT WITH JOLENE WHITE:
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If this episode gave you a new perspective or made you feel seen, share it with a woman who needs to hear it. Subscribe to the Power Lunch Podcast so you never miss a conversation. And remember, there is no ceiling you can’t break.
In the milestone 50th episode of The Power Lunch Podcast, hosts Tracie Munce, Amy Sousa, and Lisa Carmichael sit down with 22-year-old entrepreneur Sidney Baldi, owner of Yogurt Beach in Minnesota. Sidney shares what she’s learning about turning an idea into a real business, managing young employees, asking experts for help, marketing locally, and trusting her team enough to step away. It’s a candid conversation about learning as you go and realizing you don’t need to have everything figured out before you begin.
KEY TAKEAWAYS
FAVORITE QUOTES
LINKS & REFERENCES
MORE ABOUT SIDNEY BALDI:Sidney Baldi is a 22-year-old entrepreneur and owner of Yogurt Beach in Minnesota. She graduated from Hennepin Technical College with a degree in Baking and Pastry and has turned her love of creating something people enjoy into the day-to-day adventure of running her own business. When she’s not at Yogurt Beach, Sidney enjoys spending time with friends and animals.CONNECT WITH SIDNEY BALDI AT YOGURT BEACH:
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If this episode gave you a new perspective or made you feel seen, share it with a woman who needs to hear it. Subscribe to the Power Lunch Podcast so you never miss a conversation. And remember, there is no ceiling you can’t break.
In this soulful follow-up conversation, hosts Tracie Munce, Amy Sousa, and Lisa Carmichael sit down again with Maggie Judge of Tools for Life to explore what it means to stop waiting to become worthy and begin claiming the life, love, and presence that are already available to us. Maggie shares how self-love, daily rituals, community, and intentional choice can create more spaciousness, trust, and freedom, especially during tender or uncertain seasons.
KEY TAKEAWAYS
FAVORITE QUOTES
LINKS & REFERENCES
MORE ABOUT MAGGIE=> Learn more about Maggie Judge and Mira at Tools for Lyfe
CONNECT WITH MAGGIE:
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If this episode gave you a new perspective or made you feel seen, share it with a woman who needs to hear it. Subscribe to the Power Lunch Podcast so you never miss a conversation. And remember, there is no ceiling you can’t break.
What if the person you become isn't shaped by one big decision, but by what you practice every day?
Maggie Judge returns to the Power Lunch Podcast for a deeply personal conversation about what it means to live intentionally. After breast cancer changed the way she thought about time, relationships, and the life she wanted to create, Maggie began asking herself a powerful question:
What am I practicing?
Because we're all rehearsing something.
We can practice courage, self-trust, love, and the way we want to show up when life gets hard. Or, without realizing it, we can rehearse worry, fear, self-doubt, and the stories that keep us stuck.
Maggie joins Amy Sousa, Tracie Munce, and Lisa Carmichael to talk about learning to recognize those patterns, separating ourselves from the voice of our inner critic, and making small choices today that support the woman we're becoming.
She also introduces Mira, the AI reflection partner she created to help women notice what's happening internally, stay with themselves instead of immediately trying to fix what they're feeling, and choose how they want to move forward.
IN THIS EPISODE
You'll hear us talk about recognizing what you're unconsciously rehearsing, why Maggie gave her inner critic a name, what Olympic swimmer Michael Phelps can teach us about preparing for difficult moments, how small emotional "twinges" can build when we continually ignore them, and how AI can become a tool for reflection rather than another source of noise.
And maybe the biggest question of all:
Are the things you're practicing today preparing you for the woman you want to be tomorrow?
A FEW MOMENTS WE LOVED
“What am I practicing as a way to move through my life differently?”
“We are always practicing and rehearsing. It’s whether or not we’re doing it intentionally.”
“Mira helps me stay with myself, not fix her, not abandon her.”
“Who am I dressing for, the version of me right now, or the woman I’m becoming?”
“Notice, stay, and choose. That’s the practice.”
MORE ABOUT MAGGIE=> Learn more about Maggie Judge and Mira at Tools for Lyfe
CONNECT WITH MAGGIE:
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If this episode gave you a new perspective or made you feel seen, share it with a woman who needs to hear it. Subscribe to the Power Lunch Podcast so you never miss a conversation. And remember, there is no ceiling you can’t break.
In Episode 47 of the Power Lunch Podcast, hosts Tracie Munce, Amy Sousa, and Lisa Carmichael sit down with Camille Heyman, co-owner of Minnesota Behavioral Specialists, for a conversation about supporting children with autism, empowering families, and building a purpose-driven business. Camille shares how ABA breaks big goals into achievable steps, why parent support is critical, and how data helps demonstrate progress. She also opens up about advocating for greater accountability in her industry and the lessons she has learned about leadership, resilience, and growth along the way.
KEY TAKEAWAYS:
• ABA can help children build important skills by breaking larger goals into small, teachable steps.
• Supporting a child also means supporting the family and giving parents practical tools they can use beyond therapy.
• Camille asks families what they stopped doing because of autism—and how her team can help them get back to it.
• Data helps measure progress and demonstrate the effectiveness of services being provided.
• Small steps, clear goals, and learning from mistakes aren't just tools for working with children; they're lessons Camille applies to business and leadership too.
FAVORITE QUOTES:
• “If you don't have a form of communication, it's really hard to get through life.”
• “What did you stop doing because you have a child with autism, and how do we get you back to doing that?”
• “We're teaching them the tools to help their child learn and be successful.”
• “Every one of us uses tools to get through our lives.”
• “Sometimes we do make mistakes, and that's how you learn, and that's how you grow.”
LINKS & REFERENCES:
• Minnesota Behavioral Specialists
• Drive by Daniel Pink
MORE ABOUT CAMILLE HEYMAN: Camille Heyman has dedicated more than 25 years to the field of Applied Behavior Analysis (ABA), helping individuals and families build skills, confidence, and meaningful connections. As Co-Owner of MBS for the past six years and President of Program Operations, she has helped grow an organization committed to going beyond traditional ABA services by supporting families in building the relationships, resources, and community connections they need long after services end. Passionate about leadership and mentorship, Camille believes lasting change happens when people recognize their strengths and invest in the power of human connection.
CONNECT WITH CAMILLE HEYMAN:
LinkedIn: https:/linkedin.com/company/minnesotabehavioralspecialists/
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If this episode gave you a new perspective or made you feel seen, share it with a woman who needs to hear it. Subscribe to the Power Lunch Podcast so you never miss a conversation. And remember, there is no ceiling you can’t break.
In Part 2 with EOS Implementer Abby Anderson, hosts Tracie Munce, Amy Sousa, and Lisa Carmichael go beyond the numbers to explore what it really means to feel wealthy. Abby shares how grief changed her priorities and helped her redefine success around alignment, peace, boundaries, and choice. The conversation also explores authentic living, collaboration, and why replacing “How do I do this?” with “Who can help me?” can change the way women lead, build businesses, and live.
KEY TAKEAWAYS:
• Wealth isn't only financial. Freedom, choice, alignment, and peace can be equally meaningful measures of success.
• Life-changing experiences can clarify what matters, what doesn't, and what you're no longer willing to tolerate.
• Boundaries create room for the right people, opportunities, and priorities.
• Authenticity begins with knowing yourself and making choices that align with who you are.
• Instead of always asking “How can I do this?” ask “Who can help me do this?” Collaboration can accelerate growth and reduce burnout.
FAVORITE QUOTES:
• “I feel most wealthy right now, not because the numbers in my accounts are the highest, but because I feel most aligned with who I am and where I'm going.”
• “We want peace. We want less chaos.”
• “Go to the thing.”
• “If you don't love you, how can you live an authentic life?”
• “One of our first thoughts should be not ‘How can I do this?’ but ‘Who can help me do this?’”
LINKS & REFERENCES:
• Traction by Gino Wickman
• Atomic Habits by James Clear
• Living Untethered and The Untethered Soul by Michael A. Singer
• Strong Ground by Brené Brown
• Love Money, Money Loves You
• Who Not How by Dan Sullivan with Dr. Benjamin Hardy
• EOS, Entrepreneurial Operating System
• James Clear MasterClass on habits
• “I Don’t Chase, I Attract”
• Brené Brown and Adam Grant podcast collaboration
CONNECT WITH ABBY ANDERSON:
LinkedIn:https://linkedin.com/in/abbyjohnstonanderson
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If this episode gave you a new perspective or made you feel seen, share it with a woman who needs to hear it. Subscribe to the Power Lunch Podcast so you never miss a conversation. And remember, there is no ceiling you can’t break.
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