A Harvard university professor once said, "Stories constitute the single most powerful weapon in a leader’s arsenal."  Business professionals today use this skill to persuade their audience, customers, and even stakeholders!  Whether in business or in life, storytelling is the most powerful way to put our ideas into the world!  And today the best of the marketing campaigns are all about effective storytelling.  The power of effective storytelling is that it makes us connect with people around us in a more powerful way.  So what is the most effective way of telling stories, and how can we improve this skill?  Lets us discuss....