Jake Larsen (http://videopower.org/jake-larsen/) is our special guest on today's episode of Traffic and Leads Podcast. He is an expert in YouTube video advertising and knows a ton about YouTube advertising. Today he is going to share with us all the secrets when it comes to YouTube advertising.

IN THIS EPISODE YOU WILL LEARN:

* Jake will show us how to use YouTube ads when it comes to marketing.

* What do YouTube leads mean and do they translate to sales?

* We learn the value of a lead

* Jake shares his thoughts between YouTube ads vs. Facebook marketing.

* He also shows us how to target your audience in YouTube

* Learn also how to re-target the audience that you lost.

* Jake shares his secret on how to get people to click on your ad after watching it.